What to expect
This course is organized into three modules:
- Preparing for battle: How to think about the economics of content, the different strategic frameworks, and how to conduct a preliminary audit.
- Gathering intel: How to gather knowledge about your prospects and customers, competitors, and content opportunities.
- Scripting the plays: How to turn that knowledge into a tangible strategy and how to execute on that strategy.
We'll also include bonus materials like tips for producing high-quality content, how to optimize your content, and interviews with great content minds and how they think about their content strategy.