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Content strategy frameworks that drive growth for unicorns and enterprise businesses
Welcome to the course
Intro to the course (0:44)
What to expect (1:43)
Tips to get the most out of this course (4:26)
Learning more about you
Competitive Analysis & Content Audits
Intro to Competitive Analysis & Content Audits (1:42)
How to do Competitive Analysis & Content Audits (14:55)
Quiz & Resources
Content Economics
Intro to Content Economics (3:06)
Content Economics (22:51)
Quiz & Resources
Product-Led Content
Intro to Product-Led Content (4:21)
Product-Led Content (20:32)
Quiz & Resources
Buzzworthy Content
Intro to Buzzworthy Content (1:03)
Buzzworthy Content Examples (9:39)
Quiz & Resources
Barbell Content Strategy
Intro to The Barbell Content Strategy (4:01)
Barbell Content Strategy Examples (8:22)
Quiz & Resources
Content Themes
Intro to Content Themes (3:30)
Content Themes Deep Dive (4:12)
Quiz & Resources
Customer Research
Intro to Customer Research (2:48)
4 Ways to do Customer Research (5:58)
Quiz & Resources
Keyword Research
Intro to Keyword Research (1:14)
How to Use Ahrefs (8:52)
How to Use Clearscope (5:08)
How to Use Keywords Everywhere (4:16)
How to Use Answer the Public (3:08)
Quiz & Resources
Content Gap Analysis
Intro to Content Gap Analysis (0:54)
How to Perform a Content Gap Analysis (7:53)
Quiz & Resources
Land and Expand
Intro to Land and Expand (1:02)
How to do Land and Expand Research (9:12)
Quiz & Resources
Buzzworthy Content Research
Intro to Buzzworthy Content Research (2:19)
How to do Buzzworthy Content Research (32:29)
Quiz & Resources
Buzzworthy Content Templates & Frameworks
Intro to Buzzworthy Content Templates & Frameworks (1:25)
Buzzworthy Content Templates & Frameworks (16:39)
Quiz & Resources
Foundations of a Content Roadmap Report
Intro to the Content Roadmap Report (1:26)
Foundations of a Content Roadmap Report (15:19)
Quiz & Resources
Building a Content Roadmap Report
Intro to Building a Content Roadmap Report (0:59)
How to Build a Content Roadmap Report (31:39)
Quiz & Resources
Content Prioritization Frameworks
Intro to Content Prioritization Frameworks (0:54)
Content Prioritization Frameworks (12:26)
Quiz & Resources
Assigning Content & Working with Writers
Intro to Assigning Content & Working with Writers (1:11)
Assigning Content & Working with Writers (19:31)
Quiz & Resources
Building an Editorial Calendar
Intro to Building an Editorial Calendar (1:21)
How to Build an Editorial Calendar (11:24)
Quiz & Resources
Closing
Congrats! (0:28)
Schedule a consultation
Bonus Interviews
Alina Benny on Working with Writers, Managing a Content Pipeline, and Optimizing Processes (45:30)
Mark Lindquist on Account Based Link Building, Content Promotion, and Relationships (64:01)
Irina Nica on Link Building, Digital Public Relations, and Building Brand Awareness in Search (62:45)
Tommy Walker on Content Operations, Automation, and Storytelling in Content (52:03)
Derek Gleason on What Makes Good Content, Editorial Tips, and Content Updates (65:51)
Shanelle Mullin on Content Optimization, CRO, and Crafting Great Content (48:52)
Alina Benny on Working with Writers, Managing a Content Pipeline, and Optimizing Processes
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