“The Most Useful Course I’ve Ever Taken on Content Marketing Strategy”
We first built this course as an internal training tool to skill-up new hires and teach them the strategies we use to grow clients’ businesses with content marketing.
Because of that, we’ve stripped it down to its most useful form:
Instead of covering every aspect of content marketing, we dive incredibly deep into content research and strategy.
Instead of thought experiments and opinions, we deconstruct the components of successful content marketing programs (using examples from MasterClass, Ahrefs, and HubSpot).
Instead of attempting to appeal to everybody, we focus on content marketers who’ve got some experience in content and a serious desire to scale their companies and content programs.
We introduce frameworks such as the Barbell Content Strategy, Product-Led Content, Buzzworthy Content, and Content Economics.
These are the frameworks we use to drive predictable revenue with content marketing, but they’re also effective communication tools to help your stakeholders understand and buy into the plan.
As one student put it, “The theory made perfect sense. I found myself bringing up [the Barbell Strategy] in multiple team meetings.”
The course consists mostly of screen share tutorials, so you can see exactly how we build content strategies for our clients. Each lesson starts with focus questions and ends with a short quiz to help cement what you’ve learned. Of course, each module contains directives so you can put this knowledge into practice as well.
At the end of this course, you’ll have the knowledge, frameworks, vocabulary, and tools to build content programs just like we do for clients like AppSumo, Wunderkind, and Pique Tea.